How do YOU choose your candidates?

I love to learn about how people think. This year with a HUGE presidential election (I've heard we had more early voters the first & second days than the entire election vote last time!), it's on everyone's minds. So, how do YOU decide which candidate you will choose? Do you vote straight party? Do you look mainly at financial issues? Moral issues? Healthcare? Education? Military? Schooling? Do you find voters' guides to see how candidates answer questions? Do you base decisions on the debates?

I expect to find people with polar opposite views on most issues to choose different candidates, but when those with very similar ways of life and beliefs choose different candidates, it intrigues me. What causes one to choose one candidate & the other to choose a different candidate?

Feel free to share your thoughts here!